Investigate Health and Nutrition Trends in Which Companies Have Made Significant Investments.
Lifestyle Food Trends in 2022
The wellness industry is rapidly evolving, with consumers seeking greater control over their personal health – but which trends are here to stay? This report investigates the health and nutrition trends in which companies have made significant investments to determine where they stand two years into the COVID-19 pandemic.
This new report examines the long-term impact and implications of key trends in the food and beverage landscape using data from the 2022 Global Trend Study, which tracks consumer attitudes and actions toward health and wellness from pre- to post-COVID-19. The report offers a global perspective with market breakdowns for 20 key markets.
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Markets Included:
NORTH AMERICA: USA and Canada
LATIN AMERICA: Brazil and Mexico
EUROPE: France, Germany, UK, and Russia
MIDDLE EAST & AFRICA: Saudi Arabia, and Turkey
SOUTH ASIA: India and Pakistan
EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, and Vietnam
Topics covered include:
Top Health & Wellness Trends That Will Not Go Away: Monitoring changes in consumer attitudes from 2020 to 2022 in all 20 markets for 12 key macro trends.
Eating Clean:
Interest in eating clean
Organic:
Importance of “certified organic” claims on food labels
Sustainability:
Level of concern for the environmental impact of how food is grown, processed and delivered
Plant:
Willingness to pay a premium for foods or beverages that are plant-based
Protein:
Importance of “high protein” claims on food labels
Sugar Reduction:
Importance of “reduced sugar” claims on food labels
Functional Foods:
Interest in functional foods/beverages (i.e., provides a health benefit beyond nutrition)
Gut Health:
How often consumers are choosing foods/beverages to improve digestion
Energy:
How often consumers are choosing foods/beverages to improve their energy level
Mood Food:
How often consumers are choosing foods/beverages to improve their mood
Healthy Indulgence:
How many consumers wish they had healthier options in indulgent food/beverage categories
Personalization:
Interest in foods/beverages that are personalized to them
Interesting collection of information about foods