How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes, Report your content strategy by setting up a custom Google Analytics 4 report for your landing page. Here’s how to do it, step by step.
In Universal Analytics (UA), we used to open Behavior Reports > Site Content > Landing Pages. UA’s
Landing Pages Report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to view the site.
You can achieve more granularity by adding segments, secondary dimensions, and advanced filters. This data is essential for informing content strategy, prioritizing on-page optimization or adjusting conversion rate optimization efforts.
Google Analytics 4 (GA4) does not have a landing page report by default, but it is possible and if you follow the steps in this article, you only have to do it once.
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How To Create A Landing Page Report In GA4
Sign in to your GA4 account.
Open Reports and select Traffic Acquisition from the Lifecycle Acquisition drop-down menu.
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The standard traffic acquisition report dimension is Session default channel grouping.
A dimension is the descriptive attribute of the data. It forms the rows in your traffic capture table and how the data is organized.
The session’s default channel grouping represents where Google determined where your site’s users came from.
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If we click on the drop-down arrow we can choose different ways to organize the same information: Where the users come from.
But we want to know where they ended up on our site (the home page).
A pencil icon in the upper-right corner of your screen indicates that you can customize your report.
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Go ahead and click the pencil icon.
Hooray! Now you can customize your GA4 reports to include only what is important to you and nothing that isn’t.
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Editing the report does not change the way the data is collected. So don’t worry about something breaking.
Well, the default dimension options in a GA4 traffic acquisition report are based on the source of the traffic. We want to see which page a user came from.
Under Report Data, click Dimensions > Add Dimension and scroll (in alphabetical order) until you see the landing page.
Click here to add the landing page to your list of primary dimensions.
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If that’s all you need and want to do here, click save to add the landing page as an option in your dimension dropdown menu.
But I hope you read on and learn how to customize a full landing page report and lock it as the default report in your main navigation.
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Customizing A GA4 Landing Report
It can be helpful to customize a GA4 landing page report to reflect what you’re most familiar with in Universal Analytics (UA).
Under Dimensions, click the three vertical dots to the right of your landing page dimension and select Set as Default.
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Save your progress by clicking the blue Apply button in the bottom right.
Click Metrics to customize the data displayed in the table columns; It is the same process as editing dimensions.
You can click the X to remove a metric and click Add Metric to select from the list of options.
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Drag and drop metrics to rearrange the order in which your table rows appear.
To mimic a UA landing page report, you must select Sessions, New Users, Engagement Rate, and Average. Interaction time, number of events and conversions.
Dimensions and metrics are already set.
I’m not particularly interested in a bar chart for this report, so I click the eye icon to the left of the bar chart to hide it.
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“Summary cards” are displayed on the home page to give you a “quick snapshot” of how things are going using the standard reports.
If you want to add a snapshot of landing pages to your home page, click here to create a new card.
Setting up a summary card will be your preference. I want my card preview to show landing page users and event count in a table format.
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Save this report as a NEW REPORT.
Saving as a NEW report is important as we don’t want to save beyond our standard traffic acquisition report. Instead, we want to create a new report using the Traffic Capture report template.
Great, our landing page report is ready.
To make this report easy to find, we can add it to our main navigation, which I’ll show you next.
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Adding A Landing Page Report To Main Navigation
Click Reports and look at the bottom left navigation menu. You will see a folder icon titled Library.
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All of your report collections are organized in the library folder, where account admins can customize report appearance.
Under Collection > Lifecycle, click Edit Collection.
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Drag your new detailed report from the landing page to Acquisition in the left-hand menu. Click Save > Save Changes as Current Collection.
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You did it!
You’ve created a landing page report in GA4, which you can easily find under Lifecycle > Traffic Capture.
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Quick GA4 Landing Page Step-By-Step
Quick step-by-step guide for creating a landing page report in GA4:
- Login to your Google Analytics 4 account.
- Open the Life Cycle > Traffic Acquisition Report.
- Click the pencil icon to customize your report.
- Select Dimensions > Add Dimension > + Landing Page.
- Click three vertical dots to set Landing Page as default.
- Choose to keep a bar graph, line chart, or both.
- Customize metrics to just those you need.
- Save > Save as a new report.
- Name your report: “Landing Page: Traffic Acquisition.”
- Open GA4 report library.
- Edit Life Cycle Collection.
- Drag and drop your landing page report under Traffic Acquisition.
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Final Thoughts
GA4 reports have a learning curve, but you don’t have to be in the dark.
The above schema creates a landing page report in GA4 that you are familiar with and easy to access.
Are there other GA4 reports you would like to create? Let us know on Twitter, LinkedIn or Facebook.
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Great information