Whole Foods Market Predicts Food Trends For 2023

Whole Foods Market Predicts Food Trends For 2023

Food trends expected to grow in popularity over the next year include yaupon-infused beverages, a dating craze, kelp-inspired snacks, nostalgic treats, and climate-conscious callouts.

Whole Foods Market Predicts Food Trends For 2023-Milao Haath

New Brew: Yaupon

Yaupon is a holly bush native to the southeastern United States and the only known native caffeinated plant in North America. It was brewed into an herbal tea and served as a “black drink” during purification rituals by indigenous Americans. With its mild, earthy flavor and unique benefits, yaupon has grown in popularity—in Austin, the headquarters of Whole Foods Market, bartenders are even experimenting with yaupon on cocktail menus.

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Try the Trends: Greenbelt Kombucha: Elderberry Sangria Yaupon Kombucha, Grapefruit Paloma Yaupon Kombucha, Juniper & Tonic Yaupon Kombucha, New Fashioned Kombucha (available in our Southwest stores); CatSpring Yaupon: Pedernales Green Yaupon Tea, Lost Maples Medium Roast Yaupon, Marfa Dark Roast Yaupon; Yaupon Brothers: Lavender Coconut Tea, Florida Chai (available in our Austin, Texas stores).

Pulp with Purpose

According to a recent Morning Consult poll, one in three consumers uses a nondairy milk alternative at least once weekly. But what about the frequently wasted byproducts of their manufacturing? TikTok creators are experimenting with new ways to use leftover nut and oat pulp at home, and Whole Foods is seeing an influx of brands begin to innovate in the space as well. Brands are creating new products for the modern baker by upcycling byproducts such as oat, soy, and almond pulp — think alternative flours, baking mixes, and ready-to-eat sweets.

Attempt the following trends: Whole Foods Market Gluten-Free Baking Mixes (Okara flour): Dark Chocolate Brownie, Almond Coconut Sugar Cake, Orange Olive Oil Cake Oat Milk Flour, Oat Chocolate Chip Cookie Mix, Renewal Mill In spring 2023, Whole Foods Market bakeries nationwide will introduce upcycled oatmeal chocolate chip cookies made with oats from oat milk production.

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Pasta and vegetables

It started with chickpea pasta and progressed to cauliflower gnocchi. And who can forget about zoodles? With ingredients like spaghetti squash, hearts of palm, and even green bananas, there’s a new crop of plant-based pasta alternatives to help us all up our veggie and fruit intake. Whether you’re looking for a special diet substitute, a way to get more produce into your diet, or just want to try something new, these new plant-powered pasta alternatives have something for everyone.

Try the trends: Green Banana Fusilli, Organic Spaghetti Squash Pasta, Cassava Spaghetti, Cassava Orzo, and Whole Foods Market Hearts of Palm Linguine are some of the latest trends to try.

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The Great Dates

This dried fruit has been used for centuries as a natural sweetener and ingredient in smoothies, salads, and snacks all over the world. However, according to the Trends Council, we will be able to find it in even more foods and beverages this year. Try Just Date Syrup swirled into oatmeal or yogurt, or Yellowbird Organic Hot Sauces drizzled over roasted Brussels sprouts in flavors like Habanero, Serrano, Sriracha, and Ghost Pepper.

Whole Foods Market Predicts Food Trends For 2023, The Great Dates

Examine the following trends: Organic Spaghetti Squash Pasta, Cassava Spaghetti, Cassava Orzo, and Green Banana Fusilli Dates went viral on TikTok in spring 2022 after a creator shared a Snickers-like recipe using the fruit. Dates, on the other hand, have been cultivated and enjoyed since the days of ancient Mesopotamia. The dehydrated fruit, also known as “nature’s candy,” is experiencing a major renaissance as a sweetener—not only for at-home bakers, but also in pastes and syrups, and hidden in everything from ketchup to overnight oats. Dates are having a moment, with a classic caramel note that we can all get behind. oods Palm Linguine Market Hearts.

Whole Foods Market Predicts Food Trends For 2023-Milao Haath

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MUSH Overnight Oats: Vanilla Bean, Dark Chocolate, Coffee Coconut, Peanut Butter Swirl; Good Food For Good: Organic Classic Ketchup, Organic Classic BBQ Sauce; Yellowbird Organic Hot Sauce: Habanero, Serrano, Sriracha, Ghost Pepper; Date Cardamom Latte (available at Whole Foods Market coffee bar this holiday season); Maxine’s Heavenly Cookies: Chocolate Chunk, Peanut Butter Chocolate Chip; Cerebelly Smart Bars: Carrot Raisin, Apple Kale, Strawberry Beet, Blueberry Banana Sweet Potato; 365 by Whole Foods Market: Chewy Protein Bites, Coconut & Macadamia, Cinnamon & Apple; Vanilla Oat Milk Latte, Mocha Oat Milk Latte, Thai Tea Almond Latte, Matcha Green Tea Almond Latte, Cacao Almond Latte, Cacao Almond Latte.

A Revolution in Poultry

Consumers increasingly believe that chickens should be able to act like chickens, so they prioritize welfare when purchasing poultry and eggs. The Global Animal Partnership (G.A.P.) is launching The Better Chicken Project to help improve the lives of birds and the quality of the chicken we eat. Furthermore, animal welfare is becoming more popular in chicken eggs, and we support it. Egg producers in Whole Foods Market’s dairy case are going above and beyond our better-than-cage-free Animal Welfare Standards for Laying Hens, with an emphasis on outdoor time.

Examine the following trends: Organic Restorative Eggs from Vital Farms; Organic Regenerative Eggs from Alexandre Kids; Organic Eggs from Wilcox Family Farms: Organic Medium Brown Eggs Pasture-Raised Omega-3 Large Brown Eggs; Unrestricted Free Range Brown eggs, large Large white eggs (available in our stores in the Pacific Northwest); Whole Foods Market G.A.P.’s Better Chicken Project Certified Pasture Raised Whole Chicken; Mary’s Pasture Raised Slow-Growth Heirloom Chicken; LaBelle Patrimoine Heritage and Slow-Growth Breed Chicken; and Whole Foods Market G.A.P.’s Better Chicken Project Certified Pasture Raised Whole Chicken. G.A.P. (Animal Welfare) certified rotisserie chickens and all chickens prepared in our kitchens.

Whole Foods Market Predicts Food Trends For 2023-Milao Haath

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Kelp’s Assist

Kelp, in its natural state, can absorb carbon from the atmosphere, making kelp farming more important than ever in this age of environmental consciousness. Kelp grows quickly, requires no freshwater or additional nutrients, and is nutritious and versatile in food products—we’re seeing it in noodles, chips, fish-free “fish” sauce, and more. Kelp-inspired foods are becoming more popular as consumers seek out alternative ingredients and experiment with new flavors.

Examine the following trends: Sea Tangle Noodle Company Kelp Noodles; Ocean’s Halo: Sea Salt, Everything; 12 Tides Organic Puffed Kelp Chips: Sea Salt, Everything; Pho Broth, Miso Broth, Ramen Broth, Vegan Big Noodle Bowls (Beef, Chicken, Thai Coconut); Atlantic Sea Farms Sea-Chi; Maine Coast Organic Kelp Granules.

Whole Foods Market Predicts Food Trends For 2023-milaohaath

Climate Action Proposals

Climate awareness is more important than ever, and brands are working to reduce the environmental impact of food and beverage production as a result. At a time when consumers expect brands and retailers to do more in terms of carbon and climate, products in our aisles are using their labels to talk about their sustainability efforts. A team of experts leads the charge at Whole Foods Market in developing our stringent quality standards, providing guidance on this ever-changing topic to help customers have confidence in what they see on product labels.

Vintage Remix

If you’ve noticed a revival of vintage groceries, you’re not alone. According to Mintel Global Consumer research, 73% of US consumers enjoy nostalgic foods, but this time we’ll see these nostalgic foods — mac and cheese, sodas, cereals — with an updated ingredient list, such as fewer artificial flavors or colorings, and with special diets in mind. Goodies mac and cheeses (a Kitchn Essentials winner), Poppi classic cola prebiotic soda, and Three Wishes grain-free cereals in frosted, fruity, cinnamon, and honey flavors are all available.

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We all crave the occasional comfort of a meal from our childhood: mac and cheese, pizza bites, classic old-school cereals, and more. According to Mintel Global Consumer research, 73% of US consumers enjoy things that remind them of their childhood, paving the way for these nostalgic treats to become more mainstream. What’s the catch? Retro items are being reinvented with the wellness-conscious customer in mind, resulting in the ultimate mash-up of throwback indulgences with better ingredients and special diets in mind.

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Examine the following trends: Poppi Prebiotic Sodas: Classic Cola, Root Beer; Feel Good Foods Mac & Cheese Bites; Three Wishes Frosted, fruity, cinnamon, honey cereal; Simple Mills’ Cocoa Cashew Crème In February 2023, Nut Butter Stuffed Sandwich Cookies and Creamy Peanut Butter Nut Butter Stuffed Sandwich Cookies will be available. Whole Foods Market’s 365 Days: From the Milk Bar: Fruity Cereal Cookies and Confetti Cookies Frozen Birthday Blondie Almondmilk Dessert; Three Cheese Pizza Poppers and Mini Pizza Bagels from Annie’s Homegrown Vegan Macaroni and Cheese can be found in all of our stores in the Fresh Pack section.

Avocado Oil Craze

Avocado oil, which has been a staple on our shelves for years, is finally becoming more widely available in packaged goods. Its popularity can be attributed to several positive characteristics, including a high oleic fatty acid content and a high smoke point. Avocado oil is set to replace other oils such as canola and safflower oil in snacks, mayonnaise, ready-to-eat meals, and more.

Examine the following trends: Boulder Canyon Potato Chips are available in the following flavors: Classic Sea Salt, Sea Salt & Cracked Pepper, 6 ct Classic Sea Salt Multipack, Thin & Crispy Sea Salt, Thin & Crispy Cheddar Sour Cream, Thin & Crispy Jalapeno, and Boulder Batch Seasonal Flavors. Tortillas (Sea Salt, Lime, Nacho), Potato Chips (Fuego, Queso, Chipotle BBQ), gimMe Snacks of seaweed with sea salt and avocado oil, Recommended Foods: Primal Kitchen: Vegan Avocado Oil Mayo, Classic Avocado Oil Mayo Aioli with Garlic Avocado Oil, Chipotle Lime, and Real Mayonnaise Avocado oil is used in the preparation of genuine mayonnaise, tartar sauce, Greek vinaigrette and marinade, and honey-mustard vinaigrette and marinade.

High-Quality Pet Foods

According to the ASPCA, more than 23 million U.S. households adopted a pet during the pandemic, and they aren’t feeding their new family member plain kibble. Instead, you’ll find meals and treats designed for special diets and ageing pets, such as organic bone broths (Osso Good), adult dog hip and joint jerky treats (BIXBI Liberty), and animal-welfare-certified meals (Whole Paws by Whole Foods Market).

Whole Foods Market Predicts Food Trends For 2023-Milao Haath