Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how your tweets are performing and learn more about your audience growth on Twitter with Twitter Analytics.
Need information about your participation in Twitter?
With Twitter Analytics, you can dive into the data behind your top tweets, audience growth, and conversations.
Read on to find out how to access Twitter Analytics and what information you can use to improve your Twitter marketing.
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How To Access Twitter Analytics
There are several ways to access Twitter Analytics for your account. First, visit https://analytics.twitter.com in your web browser.
This will take you to the Twitter Analytics home screen or prompt you to sign in to your Twitter account. Alternatively, if you use Twitter Ads, you will find a menu option to access Twitter Analytics from the top navigation menu in Twitter Ads Manager.
Please note that Twitter Analytics does not begin collecting data until you first log in. So the earlier you sign up, the more historical data you’ll have.
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How To Use Twitter Analytics
There are three main sections of your Twitter Analytics data: Account Home, Tweet Activity, and Videos.
Review Your 28-Day Summary & Monthly Highlights In Account Home
Review Your 28-Day Summary & Monthly Highlights In Account Home/ milaohaath.com
In the Account Home, Twitter gives a rundown of your Twitter account movement.
Beginning at the highest point of your Account Home, you will see a rundown of the accompanying measurements for the beyond 28 days.
Tweet Impressions: The number of times your tweets were seen on Twitter. This also applies when Tweets appear on your followers’ timeline, in Twitter search results, or on your Twitter profile.
Profile Views: The number of times your Twitter profile has been viewed by other Twitter users on the Twitter website or app.
Mentions: The number of times your @username has been tweeted by other users.
New followers: The number of Twitter users who followed your account for the first time.
Note that Tweet impressions wo exclude the times a Tweet has been seen when implanted on an outside site or the times a tweet has been found in an outsider application.
Just impacts on the Twitter site or Twitter application are counted.
Month to month Highlights
Following the rundown of your Twitter movement throughout the course of recent days is a part of month to month features.
For every month, you will see your Top Tweet, Top Mention, and Top Follower.
Your Top Tweet is picked in view of the quantity of impressions it has gotten.
Your Top Mention is picked in view of the quantity of commitment it has gotten.
Your Top Follower is the most up to date expansion to your Twitter supporters with the biggest number of devotees.
What’s more, you will see an outline of your Tweet Impressions, Mentions, Profile Visits, and New Followers for every month.
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Get Engagement Data For Posts In The Tweet Activity Dashboard
Get Engagement Data For Posts In The Tweet Activity Dashboard/ milaohaath.com
The Tweet Activity dashboard permits you to see measurements for individual Tweets.
Begin by choosing the time span you need to survey with the dropdown at the upper right of this part.
You can pick the beyond 7 days, 28 days, or a particular month.
Then, you will see a structured presentation portraying the quantity of impressions your Tweets have gotten throughout the time span chose.
Following the diagram is a rundown of your Tweets for the chose time span.
You can decide to channel your view by Tweets, Top Tweets, Tweets and Replies, or Promoted Tweets.
Impressions: The number of times the tweet was viewed on the Twitter website or app.
Engagement: The number of times a tweet was clicked, retweeted, replied to, and liked. Clicks on your profile picture, username, in-tweet hashtags, in-tweet links, and tweet extensions count towards total engagement.
Interaction rate: The rate is calculated by dividing the number of interactions by the number of impressions a tweet received.
Detailed Tweet Activity
At the point when you select a particular Tweet, you will actually want to see extra commitment measurements about it, including the accompanying.
Detail expansion: The number of times someone expanded a tweet to see more detail about it.
Retweets: The number of times a tweet was retweeted by other users.
Link Clicks: The number of clicks on a URL or Tweet Card within the Tweet.
Engagements
To one side of your Tweet Activity is a synopsis for the time span chose of your general Engagement Rate, Link Clicks, Retweets Without Comments, Likes, and Replies.
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See How Well Videos Perform In The Video Activity Dashboard
The Video Activity dashboard permits you to see measurements for individual recordings partook in your Tweets.
Begin by choosing the time span you need to audit with the dropdown at the upper right of this segment. You can pick the beyond 7 days, 28 days, or a particular month.
Then, you will see a visual chart portraying the quantity of perspectives your recordings have gotten throughout the time span chose.
Following the diagram is a rundown of your recordings for the chose time span.
You can decide to channel your view to show all recordings or just advanced recordings.
Video Views: The number of times your video was viewed on the Twitter website or app.
Completion Rate: The percentage of users who watched the entire video.
Detailed Video Analytics
At the point when you select a particular video, you will actually want to see the crowd maintenance for the whole length of the video and extra commitment measurements including the quantity of perspectives and the accompanying.
Minutes Watched: The total number of minutes users spent watching a video.
Call-to-Action Clicks: The number of clicks on the call-to-action button in this video.
Trends
To one side of your Video Activity is a synopsis for the time span chose of the Total Minutes Viewed and Minutes Per Day.
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Detailed Tweet Activity Via The Twitter App
Twitter Analytics/ milaohaath.com
Definite Tweet Activity can likewise be seen from the Twitter application.
To get to Tweet Activity, visit your Twitter profile in the Twitter application and tap on the examination symbol underneath the Tweet you need to break down.
You can likewise tap on the actual Tweet and afterward tap on View Tweet Activity.
This will provide you with the quantity of Impressions, Engagements, Detail Expands, and Link Clicks the Tweet got.
You will likewise get the quantity of New Followers and Profile Visits that you got coming about because of this Tweet.
On the off chance that your Tweet contains a video, you will likewise see the all out number of Unique Views, in general Views, and the crowd maintenance chart for the whole length of the video.
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View Engagement Metrics For Any Tweet
Twitter offers some insights into the engagement of each tweet on Twitter.
Just click or tap a tweet on the Twitter website or app to see what’s next.
Retweets: The total number of retweets.
Quote Retweets: The total number of retweets containing a comment plus the retweet.
Likes: The number of times users have liked this tweet.
As well as survey these numbers, you can likewise snap or tap on them to see the records that retweeted and enjoyed the Tweet.
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Conclusion
As may be obvious, Twitter Analytics offers significant experiences into the presentation of your Tweets and the development of your crowd.
Utilize this information to refine your Twitter advertising methodology to zero in on the sorts of Tweets that drive commitment and assist with developing your Twitter audience.
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