Google Brings Optimization Score To Performance Max Campaigns

Google Ads Optimization Score, a popular feature among advertisers, is now supported for Performance Max campaigns.

Google is introducing six new features for Performance Max campaigns, including the long-awaited Optimization Score.

Advertisers now have a quick and easy way to identify areas for improvement before running a Performance Max campaign.

Additionally, newly added explanations help answer questions about a campaign’s performance after launch.

Here are all the details on the six new features for Performance Max campaigns.

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Google Ads Performance Max Campaigns: 6 New Features

1. Optimization Score

Find ways to improve your campaign with Google Ads Optimization Score.

The score ranges from 0 to 100%, and if your campaign scores less than 100%, you’ll receive recommendations to increase the score.

Optimization Score is a feature advertisers rely on when creating other types of campaigns in Google Ads, and it’s now available for Performance Max.

2. Seasonality Adjustments

Seasonal adjustments allow you to tailor your bid strategy to events where higher conversion rates are expected, such as Promotions and sales.

Google recommends using seasonal adjustment if you expect a significant increase in conversion rate outside of typical seasonal patterns. Smart Bidding takes already expected seasonal events into account.

3. Data Exclusions

With data exclusions, you can tell Google Smart Bidding to ignore data from dates when your campaign had trouble tracking conversions.

Excluding this data can prevent inaccurate conversion tracking from impacting your top-performing bid strategy.

4. Advanced Location Targeting Controls

Be more precise with your targeting with your new advanced placement options.

Under “Placement Options” in your campaign settings, you will find options for targeting based on physical “presence” or “presence or interest”.

5. Explanations

The explanations in Performance Max campaigns help you take the guesswork out of understanding why you’re seeing an unexpected change in performance.

Google Ads makes recommendations to improve your performance and saves you time by fixing problems immediately.

6. Diagnostic Insights

During the initial setup of a Performance Max campaign, you can use diagnostic information to identify issues with ad policies, billing, budget, and more.

Source: Google Ads Help

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