Important Blogging Statistics 2023 | Every Blogger Should Know in 2023

General Blogging Statistics

Are you interested in the state of the blogging industry?

Here are some of the most fascinating facts in the blogosphere right now!

Important Blogging Statistics 2023 | Every Blogger Should Know in 2023

1. Bloggers in the United States alone are expected to number 31.7 million by 2021. (Source: Statista)
2. If you’re curious about how competitive the blogging industry is, consider that approximately 6 million posts are published each day. (Source: Worldometers)
3. On average, 70 million of the 132 million blog posts published online each month are published on WordPress. (Source: WordPress)
4. WordPress websites serve over 409 million readers per month in terms of pure traffic. (Source: WordPress)
5. According to experts, content marketing will be a $300 billion industry in 2019. (Source: Statista)
6. Tumblr hosts 480.1 million blogs as of late 2019, making it the most popular blogging platform. (Source: Statista)
7. Unsurprisingly, WordPress is the second most popular blogging platform, followed by Joomla and Drupal. (Source: SoftwareFindr)
8. Writing quality blog content is the most important part of any online marketing campaign, according to 75% of marketers. (Source: SocialMediaToday)
9. In recent years, 93 percent more blogs have used traffic generation strategies such as paid ads. (Source: OptinMonster)
10. Only one of every ten blog posts — known as a “compounding” post — will receive an increasing amount of traffic over time. (Source: HubSpot)
11. While compounding posts make up only 10% of the average blog, they account for 38% of all traffic. (Source: HubSpot)
12. According to a survey, two-thirds of respondents blog primarily for financial gain. (Source: Growth Badger)
13. According to another survey, 69 percent of bloggers are between the ages of 25 and 44. (Source: ConvertKit)
14. Most bloggers still consider traffic generation and audience growth to be their most difficult challenges. (Image courtesy of Growth Badger)
15. 90% of businesses invest in custom content for marketing purposes. (Source: Demand Metric)
16. Bloggers without children are 33 percent more likely to be motivated by a desire to make blogging a career. (Source: ConvertKit)
17. Female bloggers are more likely to be driven by the desire to transform blogging into a creative outlet. (Source: ConvertKit)
18. Money, according to 73% of bloggers, is the most important factor influencing their sense of success. (Source: ConvertKit)
19. When it comes to how much money bloggers can make, the sky is the limit. To give you an idea, you can easily find blogs with monthly income reports ranging from $4,000 to $1,000,000. (Source: Raelyn Tan)
20. For sponsored content, travel bloggers charge an average of $200. (Source: OptinMonster)

The term “weblog” was coined by Jorn Barger in 1997. The first blog, as we know it today, appeared on the internet a year later. These blogging statistics can help you figure out what happened next.

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There were 23 blogs on the internet in 2000.

Justin Hall, the blogging pioneer, began the blogging trend in 1994. That trend took its time to catch on at first. The idea was novel, and there were no blogging platforms available. This changed in 2000, when the first blogging sites, such as Blogger and LiveJournal, were launched.

Technorati, the first blog search engine, was launched in 2002, and Audio Blogger, the first podcasting service, was launched a year later.

As the number of blogging tools increased, more and more people started their blogs. The number of blogs increased from 23 in 2000 to 50 million in just six years (2005).

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Statistics and Trends in User Engagement

When creating blog posts, it’s all about understanding the online audience.

You don’t consider what you want. Rather, you should create content based on the preferences and needs of the online population.

1. An average online user spends 37 seconds reading a blog post. (Source: NewsCred Insights)
2. To keep readers engaged, write blog posts that take no more than 7 minutes to read. (Source: Medium)
3. 43 percent of blog readers skim the posts they open. (Source: HubSpot)
4. Blogs are read three times more frequently than emails by the online population. (Source: HubSpot)
5. WordPress user engagement appears to be healthy, with an average of 77 million comments per month. (Source: WordPress)
6. In search of information, 77% of internet users read blog posts. (Source: The West Program)
7. According to one study, blog reader activity peaks around 10:00 a.m. (Source: HubSpot)
8. 59 percent of readers share articles without reading them on social media. (Source: OptinMonster)
9. Blogs are where 68% of online users learn about brands they like. (Source: Demand Metric)

What do the numbers say today?

There are now over 600 million blogs.

Since the first blog appeared in 1994, it has been 25 years. The blogging sphere began rapidly expanding in the late 2000s. As previously stated, there were approximately 50 million blogs in 2005. By 2013, that figure had more than tripled to around 152 million.
According to Statista, there were 488.1 million blogs on Tumblr alone in January 2020!

So, how many blogs will exist in 2022?

According to blogging statistics, over 600 million blogs worldwide in 2022.
According to these figures, Tumblr has the most blogs (518.7 million), followed by WordPress (455 million).

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There were over 31 million active bloggers in the United States as of January 2022.

How many bloggers exist?

Given that some writers have multiple blogs, this is a difficult question. Every day, new blogs emerge, while others close down. That means we can only make educated guesses.

Statistics for Blog Post Headlines

Headlines are crucial to your blogging strategy.

They not only draw the audience’s attention, but they also influence the number of shares your posts receive. With an effective SEO strategy, headlines will also help you acquire the right kind of organic traffic.

The following are some of the most important headline facts that every blogger should be aware of:

1. Bloggers that make over $50,000 per year believe that headlines are second to content quality in terms of importance. (Source: GrowthBadger)
2. Simple headline optimization has the potential to increase clicks by up to 10% in an instant. (Source: MarketingExperiments)
3. Inserting an odd number in the title of a list-based headline can outperform other posts by 20%. (Source: Content Marketing Institute)
4. Blog posts with a high number of visitors typically have titles that are 6 to 13 words long. (Source: HubSpot)
5. Listicles with numbers in the headline account for 31% of the most clicked-through posts. (Source: ConversionXL)
6. It was also discovered that user-oriented and “how-to” headlines account for 21% and 17% of the top-performing headlines, respectively. (Source: ConversionXL)
7. Blog posts with the word “template” in the title are tweeted 114% more often. (Source: HubSpot)

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Every day, approximately 7.5 million blog posts are created.

How many blogs are published each day by bloggers?

The correct answer is 7,500,000.

It should be noted, however, that different bloggers have different blogging habits. Only 1% of bloggers post multiple times per day, while 3% post once per day. Furthermore, 61% post once a week.

According to industry estimates, there will be more than 31 million bloggers in the United States by 2022.

Bloggers spend over 4 hours writing a single post.

Every year, the amount of time spent writing blog posts grows.

Bloggers spent an average of 2 hours and 24 minutes per post in 2014. In 2020, that time will be increased to 3 hours 55 minutes. According to blogging trends for 2022, the average time spent creating a single blog post is 4 hours and 1 minute.

Given that Google prioritizes high-quality content, it’s only natural for bloggers to devote more time to creating content.

More than half of the bloggers range in age from 21 to 35.

Important Blogging Statistics 2023 | Every Blogger Should Know in 2023

Next, we have bloggers aged 20 and under, who account for 20.2% of the blogging community. Bloggers aged 36-50 account for 19.4% of the blogging population, while bloggers aged 51 and up an account for the smallest proportion of the blogging population (7.1%).

Regardless of these blog demographic statistics, people of all ages blog today. Dagny Carlsson, widely known in Sweden and around the world as the oldest blogger today, is a prime example of this. Dagny is now 106 years old and has a blog.

In terms of gender, studies show that the percentage of men and women who blog is nearly equal. Male bloggers account for 49.1% of the blogging population, with women accounting for the remaining 50.9%.
Now that we’ve seen who writes blogs, let’s look at the other side of the equation: readers.

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Statistics on Blog Content Strategy

Are you unsure how to manage your blog’s content strategy?

You can develop a competitive content strategy by observing trends in the blogging industry.

That being said, here are some important blog statistics you should be aware of:

1. A high number of blog posts can increase your lead generation by 77%. (Source: Traffic Generation Café)
2. If you’re frugal, you can start a blog in 2021 for as little as $34.50 per year. (Source: Ryan Robinson)
3. A survey reveals that most bloggers consider a listicle to be the most effective content type. (Source: Growth Badger)
4. It is estimated that 60% of blog posts contain some form of a list. (Source: Orbit Media)
5. When communicating ideas, 57 percent of all blog posts include relevant statistics. (Source: Orbit Media)
6. High-income bloggers rely on social media, keyword research, and analytics data to generate content ideas. (Source: Growth Badger)
7. 69 percent of bloggers use social sharing buttons to increase the exposure of their content. (Source: OptinMonster)
8. Lists with ten items were shared the most on social media. (Source: OkDork)
9. You can increase your traffic by up to 2,000 percent if you consistently publish better content than your competitors. (Source: Omnicore) 
10. The most valuable metrics for content in blogging are page views, time on page, and social media engagement. (Source: Curata)
11. The top 29 percent of marketing professionals repurpose blog content. (Source: Curata)
12. 60 percent of marketers use and repurpose blog content between two and five times. (Source: Oz Content Technologies)
13. 69 percent plan and manage their blog content with an editorial calendar. (Source: Curata)
14. On average, a blogger takes 3 hours and 57 minutes to finish writing an article. (Source: Orbit Media)
15. 38 percent of bloggers who spend more than 6 hours writing a post see “strong results.” (Source: Orbit Media)
16. Bloggers who earn $50,000 or more per year are less likely to struggle with self-control and motivation. (Source: Growth Badger)
17. In their lead generation efforts, 53 percent of those high-income bloggers provide a downloadable freebie or an opt-in bonus. (Source: Growth Badger)
18. In 2019, 41% of bloggers will edit their drafts themselves, while 31% will hire a professional editor. (Source: Orbit Media)
19. Social media accounts for 97 percent of all traffic to bloggers. (Source: Orbit Media)
20. Small blogs should publish 12 to 16 posts per month to increase organic traffic. (Source: HubSpot)
21. 70% of bloggers who earn more than $50,000 per year are heavily involved in promoting their posts. (Source: Growth Badger)
22. 45 percent of high-income bloggers also sell their products or services. (Source: Growth Badger)
23. Larger blogs, on the other hand, must increase their content production to 16 to 20 posts per month in order to grow their traffic. (Source: HubSpot)
24. A blog that publishes daily may receive up to five times the traffic of one that publishes less frequently. (Source: Social Media Examiner)
25. Facebook and Instagram are used by 94% and 73% of all marketers, respectively. (Source: Social Media Examiner)
26. 35 percent of bloggers do original research and share the results with their readers. (Source: Orbit Media)
27. According to 85 percent of bloggers who publish original research, the strategy produces positive results. (Source: Orbit Media)
28. 32 percent of bloggers use gated content to generate leads, and 88 percent see positive results. (Source: Orbit Media)

Important Blogging Statistics 2023 | Every Blogger Should Know in 2023

Blogs are read by 77% of internet users.

The statistics about blog readers that you can find online are quite diverse, particularly in terms of the number of readers. One statistic that you’ll see on many web pages is that 77% of internet users read blogs. The issue with this statistic is that it hasn’t changed in a decade. We’ve done our part of the research only to discover that this piece of information has been floating around the internet since around 2010.

We disagree with any blog reader statistics that claim this percentage has remained constant for nearly a decade. In 2010, there were 1.98 billion internet users; by 2022, that figure would have risen to 4.95 billion. This equates to 62.5% of the world’s total population.

Unfortunately, there is no data on the internet to back up this claim. The truth is that we don’t know how many people read blogs.

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Statistics for Content Length

More than you might realize, the length of your blog postings counts.

The following startling data on content length and its effects on traffic, user engagement, and the simplicity of SEO for posts:

1. The top ten Google results have an average content length of 1,890 words. (Source: Backlinko)   
2. Blog content with 2,250 to 2,500 words tends to receive more backlinks, causing it to rank higher on average. (Source: HubSpot)
3. The answer is 1,236 words for the overall average content length. (Source: Orbit Media)
4. Long-form content has been shown to generate nine times the number of leads as short content. (Source: Curata)
5. Writing content of 3,000 words or more will increase your social media shares. (Source: OkDork)
6. A post with more than 1,500 words can receive 68.1 percent more tweets than a shorter post. (Source: Quick Sprout)
7. More than 1,500-word posts also receive 22.6 percent more Facebook likes. (Source: Quick Sprout)
8. Long articles have a 50% ROI in terms of conversions. Short copy, on the other hand, has a negative ROI of 66 percent. (Source: Quick Sprout) 

A blog post is read for about 37 seconds by a blog reader.

You read that correctly!

The average time readers spend reading a blog post is 37 seconds. Furthermore, 43% of readers skim rather than thoroughly read content.
We can all too clearly see a lack of balance between the time bloggers invest in writing a post and the average time blog visitors spend reading the post. We don’t need statistics for this because blogs take a lot of time and energy to create and, more often than not, the content is only skimmed by most readers.

The average length of visits, on the other hand, won’t matter much if you work long and hard enough to create informative and engaging content for your blog. You’ll have a dedicated audience who will read your posts for longer than 37 seconds.

According to Medium, content that can be read in seven minutes or less now gets the most attention from internet users. So, if you take an average adult who reads blogs regularly, they should be able to read around 265 words per minute. Following this logic, a seven-minute blog post should contain approximately 1,850 words.

What’s interesting is that this content length corresponds to Backlinko’s 2016 research, which examined over a million Google search results and discovered that the first page results have an average of 1,890 words.

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Companies with 16 or more monthly blog posts receive more traffic than those with fewer blog posts.

HubSpot analyzed blog data from 13,500 HubSpot customers in a 2015 study. The purpose of this study was to determine the eventual relationship between blogging frequency and traffic. One of the most important blog traffic statistics provided by this study was that companies that published 16 or more blog posts per month received more traffic than companies that published up to 4 posts per month.

HubSpot disaggregated traffic data by company size, and the results were fascinating. Small businesses (1-10 employees) with 11+ posts per month received twice the traffic as similar-sized businesses with only 2-5 posts every 30 days.

This study’s additional findings demonstrated that a blog is a powerful tool for businesses. Companies with more than 200 employees that published 11 or more blog posts in a month received 3.5 times the traffic as companies with the same number of employees that published no blog posts or only one monthly post.

HubSpot also noted in the study’s conclusion that the frequency of publishing blog posts is related to lead generation. The study found that businesses with 16 or more monthly blog posts generate 4.5 times more leads than businesses with four monthly blog posts. Based on these findings, it’s clear why blogs are important for businesses.

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